Earlier this year Google announced they are making two significant changes to its search algorithm for ranking mobile search results.
You can read more about these changes here >>
Google will be using mobile-friendly factors in its mobile search results starting on April 21, 2015; and has already started ranking mobile apps participating in App Indexing for signed-in users more highly in the mobile search results.
With the search engine giant stating:
“Users will find it easier to get relevant, high quality search results that are optimized for their devices.”
This means any sites that are not mobile optimised from either a responsive web design or mobile dedicated perspective will be demoted within its mobile search rankings in favour of those that offer a mobile optimised experience.
What does this mean for me?
Don’t panic, this very much depends on the proportion of mobile vs. desktop visitors that access your site.
If you have a significant volume of traffic from visitors on mobile devices where these visitors are finding your site through a Google search, if you are not mobile optimised it is likely that your rankings within Google’s mobile search results will be impacted by this change.
As the change is specific to mobile searches and results, searches performed from desktop devices will not be affected, so if a significant proportion of your traffic is from desktop then this will have little impact on your Google search rankings or visitors.
Therefore the first thing that we recommend any customer without a mobile optimised site should do, is to review their Google analytics data to understand the different types of traffic hitting your site and what proportion of this is composed of mobile traffic.
Secondly Google are offering a tool to allow you to check how Google ‘sees’ your site and therefore better anticipate whether it will or will not be affected. You can perform the quick and easy Mobile-Friendly Test here.
What can I do?
If you are interested in revamping your website with fully responsive web design, please contact the Ideagen team today and we will be happy to demonstrate what Easysite can offer you.
For current Easysite clients who are concerned that they will be adversely affected we strongly recommend that you contact your Account Manager as soon as possible to discuss the options that are available and help you make an informed decision.
What will Ideagen do for you?
We can help you review your analytics data and feedback from Google to understand where best to make changes and improvements to your web site design and content including implementing responsive (RWD) themes.
Google appear to favour responsive web sites over mobile-dedicated solutions such Web Apps so we can assess how best to make your current designs responsive or look at redesigning your site from a “mobile first” perspective. A simple approach may involve a few design and device testing days drawn down from your current service plan.
Mobile first responsive design has become the de facto approach to implementing and maintaining mobile support within your site; especially as we see some clients with over 60% of visitors arriving via mobile phones. It’s especially straight-forward to implement in Easysite 7 which has the RWD Studio feature for page authors and designers.
It not just about design, it’s also about navigation and content, so it’s important to carefully consider how to evolve your web site to best meet Google’s new expectations – if that’s what you feel is best for your SEO, mobile search rankings and to better engage mobile visitors.
Please don’t hesitate to get in touch to start the conversation.